Message From Our President

Yoshihiro Hirata​

Healthy Life Conditioning

Since our company was established, we at Phiten have pursued research and development with our primary focus on the natural healing power inherent in the human body. Many people today often find it difficult to maintain a proper balance between their mind and body due to stress and fatigue accumulated in their everyday lives.

Under the belief that the body’s own natural healing abilities can be revitalized by achieving the optimal balance between mental and physical health, we have devoted all our energies and passions to research and development to create unique technologies and products, which have now gained the trust and confidence of our customers.

With this customer trust as a cornerstone of our work, we are determined to continuously contribute to promoting the wellness of people around the world by developing more new technologies and products, and applying such technologies to a variety of other fields.

To this end, we will continue to take on new challenges.

Brand Statement

The Body Care Company

Phiten has supported the health of all people with the slogan “Everything we do, We do for your health”.

The field covers a wide range including body care, skin care, and hair care. These are all “body care” to support a healthy body.

Phiten is the “Body Care Company” for everyone, we will continue to contribute to the creation of a healthy body for people and a body that does not stop dreaming.

Phiten Brand Promise

Responding to the desire to be youthful forever. That is Phiten's mission.

Every day you can stay stress-free and youthful. We want to share the joy with more people.

Under the theme of “developing youthfulness,” we look at people’s bodies and lifestyles, and pursue unique body care with our unique technology and ideas.

And we propose the best body care for each customer, we support the creation of youthful and healthy condition both physically and mentally.

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