Phiten Malaysia's commitment to your Privacy

Have any questions about these privacy policies? Email us at support@phitenmy.com.

Last Updated: June 7, 2025

Your privacy is paramount to us at Phiten Malaysia. This Privacy Policy outlines how Phiten Malaysia (referred to as “we,” “us,” or “our”) collects, uses, protects, and discloses your personal information when you use our website, phitenmy.com (the “Website”), and our online store.

By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy and our Disclaimer Notice. If you do not agree with any part of this policy, please do not use our Website.

1. The Information We Collect

This policy applies to all information collected or submitted on PHITENMY.COM. We collect various types of information to provide and improve our services to you:

  • Personally Identifiable Information (PII): This is information that can identify you as an individual. We collect PII when you:
    • Place an order: Your name, billing and shipping address, email address, phone number, and payment details (though payment processing is typically handled by secure third-party payment gateways – see Section 4).
    • Register an account: Your name, email address, and chosen password.
    • Sign up for newsletters or marketing communications: Your email address.
    • Make a request or inquiry: Your name, email address, and any other information you provide in your message.
  • Non-Personally Identifiable Information (Non-PII): This includes information that cannot be used to identify you directly. We automatically collect Non-PII when you interact with our Website, such as:
    • Browser type and version
    • Operating system
    • Referring URL
    • IP address
    • Pages viewed, time spent on pages, and navigation paths
    • Device type (desktop, mobile, tablet)
    • Location data (general, derived from IP address)

2. The Way We Use Your Information

We use the information we collect for the following purposes:

  • To Process and Fulfill Orders: We use your PII to process your purchases, confirm your orders, ship products, and confirm delivery. This includes sharing necessary information with shipping carriers and payment processors to complete your transaction.
  • To Provide Customer Service: To respond to your inquiries, requests, and provide support related to our products or services.
  • To Manage Your Account: If you create an account, we use your PII to manage your account, facilitate your purchases, and provide you with access to your order history.
  • For Marketing and Communications (with your consent): If you opt-in, we use your email address to send you our newsletters, updates on our products and services, promotional offers, and other marketing communications. You can unsubscribe from these communications at any time by following the instructions at the bottom of each email.
  • To Improve Our Website and Services: We use Non-PII, and sometimes aggregated or anonymized PII, to analyze trends, administer the Website, track user movements, and gather demographic information. This helps us understand how our Website is used and allows us to enhance its functionality, content, and user experience.
  • For Security and Fraud Prevention: To protect our Website, customers, and business from unauthorized access, fraud, and other illegal activities.
  • To Comply with Legal Obligations: To meet our legal, regulatory, and compliance requirements, including tax obligations and responding to lawful requests from public authorities.

We never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

3. Disclosure of Your Information

We do not sell, trade, or otherwise transfer your PII to outside parties, except in the following limited circumstances:

  • Service Providers: We may share your information with trusted third-party service providers who assist us in operating our Website, conducting our business, or providing services to you (e.g., payment gateways, shipping companies, email marketing platforms, website analytics providers). These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your PII may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our Website of any such change in ownership or control of your personal information.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
  • Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

4. Data Security

We are committed to ensuring the security of your personal information. We have implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online from unauthorized access, alteration, disclosure, or destruction.

  • SSL Encryption: Our Website uses Secure Socket Layer (SSL) encryption to protect the transmission of sensitive data, such as your login credentials and payment information. You can verify this by looking for “https://” in your browser’s address bar and a padlock icon.
  • Payment Gateways: We use reputable third-party payment gateways to process all credit card and online banking transactions. We do not directly store your full credit card details on our servers. Your payment information is handled securely by the payment gateway in accordance with industry standards.
  • Account Security: Your personally identifiable information collected online is ultimately protected by your login ID and password. It is your responsibility to protect and keep this information private. Do not share your password with anyone, and we recommend changing it periodically.

5. Cookies and Tracking Technologies

Our Website uses “cookies” and similar tracking technologies (like web beacons or pixels) to enhance your Browse experience, analyze Website traffic, and personalize content.

  • What are Cookies? Cookies are small text files placed on your device by a web server. They help us remember your preferences, keep you logged in, and understand how you interact with our Website.
  • How We Use Them:
    • Essential Cookies: Necessary for the Website to function correctly (e.g., shopping cart functionality, secure login).
    • Analytical/Performance Cookies: Help us understand how visitors use our Website, allowing us to improve its performance and design.
    • Functionality Cookies: Remember your choices (e.g., language preferences) to provide a more personalized experience.
    • Advertising/Targeting Cookies: Used to deliver advertisements more relevant to you and your interests.
  • Your Choices: You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Website. For more information on how to manage cookies, please refer to your browser’s help documentation.

6. Your Rights Regarding Your Information

You have certain rights regarding your personal information, subject to applicable laws:

  • Access and Correction: You can access and update most of your personally identifiable information that we collect online and maintain by logging into your account on our Website and editing your profile.
  • Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
  • Unsubscribe: You can unsubscribe from our marketing communications at any time by following the “unsubscribe” link provided in each email.
  • Data Portability, Erasure, Restriction of Processing: Depending on applicable data protection laws, you may have rights to request a copy of your data, request its deletion, or restrict its processing. To exercise these rights, please contact us using the details below. We will respond to your request in accordance with applicable legal requirements.

7. Links to Third-Party Websites

Our Website may contain links to other websites that are not operated by us. Please be aware that we are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.

8. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Website after any modifications signifies your acceptance of the revised Privacy Policy.

9. How to Contact Us

Should you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us at:

Email: support@phitenmy.com